Updates and news

April 19, 2023
Firefly-One is accepted to the IFPA Fresh Field Catalyst Accelerator Program


IFPA Announces 2nd Cohort for Fresh Field Catalyst Accelerator

Washington D.C. and Newark De.  –  International Fresh Produce Association (IFPA) has announced their newest cohort for the Fresh Field Catalyst Accelerator. This year’s companies are focused on climate-smart solutions to some of the industry’s biggest challenges.

This is the second cohort for the Fresh Field Catalyst Accelerator that brings companies with ready to market solutions for the produce industry. These companies may already be in adjacent markets with potential to provide produce with a climate-smart innovation.  The purpose of the Accelerator is to create a rapid industry introduction and onboarding for these companies to remove barriers, make connections and increase intel that can help to speed innovation and adoption.

“We’re thrilled to welcome our second cohort to the Fresh Field Catalyst Accelerator,” said IFPA Vice President of AgFood Tech Innovation, Vonnie Estes. “In our first year, we were successful in introducing 12 companies to the industry which has led to new partnerships, investments and critical innovation for the produce sector. This year, we’re welcoming 12 new companies with climate-smart solutions from all over the world that have the potential to change the way we grow and do business.”

The 12 winners will begin their produce industry introduction from May 7-12 when they tour fields and facilities from LA to San Francisco for their Immersion Week.  After this, company leaders will be paired with industry mentors who will help them to understand and adjust to the unique challenges in the produce industry.  Cohort members will participate in regular webinars and networking leading up to the culminating event at IFPA’s Global Produce and Floral Show in Anaheim this October. All winners will be featured on the show’s Expo Floor.

The 2023 Fresh Field Catalyst Accelerator Cohort includes:

The Fresh Field Catalyst is supported by Innovation Partners, S2G Ventures and sponsor, RSM. More information about the cohort and their activities will be posted on the IFPA channels including social media, and the IFPA Fresh Takes on Tech podcast where participants will share their company stories in the coming months.